Executive Summary
Designing and executing targeted influencer marketing campaigns for Tapsell to expand Share of Voice.
Initial Bottleneck & Challenge
Expanding brand Share of Voice and conveying strategic positioning messages through trusted industry creators.
Strategic Mechanism Deployed
Key creator curation, campaign message architecture, and end-to-end influencer campaign management.
Technologies & Frameworks Deployed
Influencer MarketingCreator Campaign ManagementB2B Campaigns